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The Do’s and Dont’s of Online Video

The Do’s and Dont’s of Online Video

Should you include online video in your online marketing toolbox in 2020? If you are working to build your Search Engine Optimization - also known as SEO - credibility and organic search rankings we always recommend using online mp4 videos as a component of your...

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Working From Home – What I Have Learned

Working From Home – What I Have Learned

Working From Home as a self-employed digital marketing professional, there are several lessons I have learned. Recent events are requiring more "work from home" workplaces as the business community works with health officials to stop the spread of Covid-19. Below are...

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What is Inbound Marketing?

What is Inbound Marketing?

  What is Inbound Marketing? Think of Inbound Marketing as "pull" marketing!   Traditional advertising is considered "push" marketing, visitors visit an ad and are "pushed" to a location by various incentives - sales, coupons, free shipping, etc..  Inbound...

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Venmo: Payment Sharing Made Easy

Venmo: An emoji-filled experience    It’s a common scenario: You’re out to dinner with your friends, everyone orders an entree, maybe a drink (or two or three), and probably an appetizer or two to pass around the table. Conversation flows, time...

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What is a Block Chain?

(Updated 3.12.18) What is Blockchain Technology Blockchain technology is a system of linked blocks that make up a connected chain of data that can be updated by multiple parties. The chain cannot be altered or deleted making it almost impossible to hack or corrupt....

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What is a Landing Page?

What is a Landing Page?

Educate Visitors, Drive Conversions; Use a Great Landing Page! A landing page is a website page designed to motivate conversions. It is typically used in conjunction with a promotion or an ad that directs visitors to your website.  The visitor is informed and educated...

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Should you use Google Analytics?

Google Analytics is a free service that tracks and reports website traffic, user behavior and ecommerce transactions.  The effective use of tools such as Google Analytics gives insight into how visitors are using your website and can provide information to improve...

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What is E-commerce?

Electronic commerce - better known as e-commerce - is the term that is used to define the business that is conducted over the internet. E-commerce uses online tools such as e-mail, instant messaging, shopping carts, Web services, UDDI, FTP, and EDI, among others....

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What is a website domain name?

A website domain name associates a set of numbers that represent a computer or servers IP address with a user friendly, recognizable name.  Your internet browser translates the name to an IP address and than searches the world wide web for the appropriate website....

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What is a Long-Tail keyword?

Updated 1.22.18 Long Tail keywords are a set of words - usually three to four words - that are very specific to a topic, product or service.  Finding the correct Long Tail keywords that fit with a customers search can be very effective.   The more specific the Long...

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