Our Thoughts
The Do’s and Dont’s of Online Video
Should you include online video in your online marketing toolbox in 2020? If you are working to build your Search Engine Optimization - also known as SEO - credibility and organic search rankings we always recommend using online mp4 videos as a component of your...
Working From Home – What I Have Learned
As a self-employed digital marketing professional, who works from home there are several lessons I have learned. Recent events are requiring more "at home" work as the business community work with health officials to stop the spread of Covid-19. Below are a few...
10 reason to include Video in your Digital Strategy?
Using MP4 video in your online assets is a sound marketing strategy to build their value. High-Resolution video cameras on cell phones have simplified taking videos to the point where it is just "point and shoot". Add filters, remove red-eye, slo-mo, panoramic...
Crypto Currency: Bitcoin and other digital currencies
Crypto Currency By now you have heard of the infamous BitCoin and the role it has played in developing the world of online encrypted digital payments. So what are Crypto Currencies? Per Google's definition, a Crypto Currency is: "a digital currency in...
What is Inbound Marketing?
What is Inbound Marketing? Think of Inbound Marketing as "pull" marketing! Traditional advertising is considered "push" marketing, visitors visit an ad and are "pushed" to a location by various incentives - sales, coupons, free shipping, etc.. Inbound...
The Internet for College Students
How the Internet is beneficial to College Students Living in an age of detachable laptops, wifi and the internet has made it extremely accessible to succeed in all of my studies as a first-year university student. Everyday life as a college student revolves around...
Eliminating Net Neutrality: What does it mean for you?
Source: Fast Company: visit FastCompany.com The FCC Eliminated Net Neutrality - What Does it Mean? The FCC recently voted 3-2 to eliminate the Net Neutrality rules put in place by the previous administration. Whether you agree or dis-agree with the move, two things...
Venmo: Payment Sharing Made Easy
Venmo: An emoji-filled experience It’s a common scenario: You’re out to dinner with your friends, everyone orders an entree, maybe a drink (or two or three), and probably an appetizer or two to pass around the table. Conversation flows, time...
The Write Stuff – You have to entertain
"You don't do things because everybody will see them. You do things because the Right people will see them" John Ridley, Oscar-winning screenwriter
Technology is helping to advance healthcare!
UPDATED 11.1.17 Is technology advancing the benefits of healthcare for consumers? The answer to this question varies widely, but technology has led to several practical benefits for consumers. Here are a few: Expand the reach of healthcare to rural area and less...
What is a Block Chain?
(Updated 3.12.18) What is Blockchain Technology Blockchain technology is a system of linked blocks that make up a connected chain of data that can be updated by multiple parties. The chain cannot be altered or deleted making it almost impossible to hack or corrupt....
What is a Landing Page?
Educate Visitors, Drive Conversions; Use a Great Landing Page! A landing page is a website page designed to motivate conversions. It is typically used in conjunction with a promotion or an ad that directs visitors to your website. The visitor is informed and educated...
What business directory should I list my business on?
Expand your brand reach, list your business in the top 20 online business directories. Most business owners work to get their brands listed on Google - which is great, it is the premier search engine - but don't consider adding their brands to online listing's such...
IOS. What is it?
iOS is an operating system for mobile devices ,such as smartphones and tablets, developed by Apple. It is custom built and exclusive to Apple's iPhone, iPad, and iPod lines of products. It debuted in 2007 as the operating system for the first iPhone.
Content is King!
Content is King! (updated 2.26.19) "Content is King, Content is God!" - Gary Vaynerchuk Defining Context The technical definition of context is the circumstances and facts that surround a situation. When it comes to content, context is the way you're...
Why should you clear your website cache?
What is cache? In the World Wide Web, cache is a location, or locations, where web pages or other elements are stored in memory so they can be retrieved quickly. The cache can prevent website updates from loading properly,cause sign in issues or other memory related...
What is the difference between CRM and ERP?
CRM = Customer Relationship Management is the management of the entire customer interaction the company has with its customers. It's a business strategy that helps you to better understand your customer, retain customers, provide excellent customer service, win new...
Web based apps versus Native apps
The benefit of web based apps: • Single solution available across all browsers and phone operating systems •. Centralized solutions •. Real time updates that are not dependent on app stores or mobile operating systems •. Faster software and app updates Native apps...
Can Google search text content on a photograph?
Always take the time to name your images with relevant titles that describe the photo and the content in the photo. Google cannot search unlayered image files (Jpegs, PNG and Tiff's) but it will spider meta data, image descriptions and image file names. Use media...
Authentic, Relevant and Purposeful Content
3 Elements of great Online Content What makes great online marketing content? We believe three key elements are vital to get your digital marketing content noticed. 1). Authenticity: The content reinforces the authors expertise and passions for their work. Good...
Should you use Google Analytics?
Google Analytics is a free service that tracks and reports website traffic, user behavior and ecommerce transactions. The effective use of tools such as Google Analytics gives insight into how visitors are using your website and can provide information to improve...
What is E-commerce?
Electronic commerce - better known as e-commerce - is the term that is used to define the business that is conducted over the internet. E-commerce uses online tools such as e-mail, instant messaging, shopping carts, Web services, UDDI, FTP, and EDI, among others....
What is a website domain name?
A website domain name associates a set of numbers that represent a computer or servers IP address with a user friendly, recognizable name. Your internet browser translates the name to an IP address and than searches the world wide web for the appropriate website....
What is a Long-Tail keyword?
Updated 1.22.18 Long Tail keywords are a set of words - usually three to four words - that are very specific to a topic, product or service. Finding the correct Long Tail keywords that fit with a customers search can be very effective. The more specific the Long...