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C@PSTONE Signature Solutions is constantly learning and developing our base of web development and digital marketing knowledge. The more educated the C@PSTONE team can become, the better we can help our customers with their online needs. In addition to building our base of knowledge, we want to pass along our learnings to our clients and others interested in the benefits of a strong online presence.

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10 Tips for Organic Search Optimization

10 Tips to improve your Organic Search Ranking Relevant Content:  create relevant content on your website that adds value for your customers. Conduct a keyword analysis to understand what potential clients are searching for online, use these words as...

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Chatbots and Digital Marketing

Chatbots: The future of Online Marketing? Chatbots are software tools that use artificial intelligence to learn about online preferences, digital usage habits. The traditional use of chatbots has been chat options on websites that are used by customer...

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Protect your Social Media Accounts

Keep your identity and Social Media Accounts safe from hackers and identity thieves. How many Social Media accounts do you have? Are you protecting your Social Media accounts? In todays digital world we are connected via our computers, Apple IPads,...

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What is Inbound Marketing

  What is Inbound Marketing? Think of Inbound Marketing as "pull" marketing!   Traditional advertising is considered "push" marketing, visitors visit an ad and are "pushed" to a location by various incentives - sales, coupons, free shipping, etc..  Inbound marketing...

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The Internet for College Students

How the Internet is beneficial to College Students Living in an age of detachable laptops, wifi and the internet has made it extremely accessible to succeed in all of my studies as a first-year university student. Everyday life as a college student revolves around...

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Venmo: Payment Sharing Made Easy

Venmo: An emoji-filled experience    It’s a common scenario: You’re out to dinner with your friends, everyone orders an entree, maybe a drink (or two or three), and probably an appetizer or two to pass around the table. Conversation flows, time passes, and...

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What is a Block Chain?

(Updated 6.4.18) What is Blockchain Technology Blockchain technology is a system of linked blocks that make up a connected chain of data that can be updated by multiple parties. The chain cannot be altered or deleted making it almost impossible to hack or corrupt....

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Authentic, Relevant and Purposeful Content

3 Elements of great Online Content What makes great online marketing content? We believe three key elements are vital to get your digital marketing content noticed. 1). Authenticity: The content reinforces the authors expertise and passions for their work. Good...

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Should you use Google Analytics?

Google Analytics is a free service that tracks and reports website traffic, user behavior and ecommerce transactions.  The effective use of tools such as Google Analytics gives insight into how visitors are using your website and can provide information to improve...

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What is E-commerce?

Electronic commerce - better known as e-commerce - is the term that is used to define the business that is conducted over the internet. E-commerce uses online tools such as e-mail, instant messaging, shopping carts, Web services, UDDI, FTP, and EDI, among others....

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What is a website domain name?

A website domain name associates a set of numbers that represent a computer or servers IP address with a user friendly, recognizable name.  Your internet browser translates the name to an IP address and than searches the world wide web for the appropriate website....

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