According to HubSpot, “marketing automation refers to the software that automates marketing actions. Marketing departments must automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.”
Marketing automation combines marketing campaigns across all channels—from direct mail and phone campaigns to online, social and mobile initiatives. Marketing Automation helps to bring together all of your marketing assets (direct mail, social media, rich media, traditional advertising and more) under one management umbrella to improve planning, execution and analysis of your marketing plan.