Educate Visitors, Drive Conversions; Use a Great Landing Page!
A landing page is a website page designed to motivate conversions. It is typically used in conjunction with a promotion or an ad that directs visitors to your website. The visitor is informed and educated in greater detail about the topic of the ad or promotion after viewing your landing page. The page can have a variety of rich content including video, imagery, audio, infographics or static copy.
Should your landing page be private or public? The answer depends on your objective. If your offer is intended to be just for potential visitors targeted by your ad, consider keeping the page private. If your promotion is meant to be for the general public and it doesn’t matter who responds, place the page in your website’s navigation scheme.
Typically you want landing pages to be short, concise and to the point. A good landing page will always include a strong call to action – ask the visitor to sign up, place an order, or register for an event. Used correctly, a good landing page accomplishes four goals:
1) Adds value for the visitor by educating them on the details of your ad or promotion
2) Builds trust with your brand by helping to solve a visitors need
3) Adds valuable content to your website for improved SEO
4) Drives conversions by satisfying a need
Good landing pages are worth the time and effort to develop and execute. They extend the life of your ad or promotion, they add value by educating visitors, add valuable content to your website (to improve SEO) and a well executed landing page will drive conversions.
Include a website landing page in your next advertising and promotional program.
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