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What is a “Keyword”?

UPDATED 1.22.18 A "Keyword" is a word or set of words used by Individuals as they search for content on the internet.  Using keywords in your page or content copy can improve the ranking of your online property and increase the chances of individuals finding your...

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What is Marketing Automation?

According to HubSpot, "marketing automation refers to the software that automates marketing actions. Marketing departments must automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks...

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What is data encryption?

Data encryption is the translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file, you must have access a password that enables you to decrypt it. Unencrypted data is called plain text ; encrypted...

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What is the Internet of Things?

"The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or...

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What is Search Engine Optimization?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other...

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What are Online Security Certificates (HTTPS)?

Should you invest in an online security certificate? A common question when developing a new website or updating a current one is:  "Should I install a security certificate - the "https" designation in the URL address - for my website?   The answer varies based on the...

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