Investigate, strategize and build a plan and budget for mobile – now! If you do not have funds for Mobile Marketing, move it from other areas of your budget – now! 2016 Thanksgiving day sales on mobile device jumped 58.6% over last year (TechCrunch). Walmart has reported 70% of visits to its website are from mobile devices.
Millennials (consumers aged 18-34) are driving these large increases with a forecasted 33% increase in holiday sales with 28% of these consumers not planning in physical stores at all (Internet Retailer 11.24.16). These numbers sync with data from financial service firms Citi Retail services (48% of purchases online) and Rubicon forecasts 58% of millennials will purchase holiday gifts on mobile devices.
Mobile Marketing is where the online action is, especially with younger consumers. If you are not putting in place a Mobile Marketing strategy you are behind and losing customers and sales.
Additional Mobile Marketing resources:
Mobile Marketing Magazine
Mashable Mobile Marketing
Mobile Marketing Association