Web and Digital Marketing questions answered here!

Have questions about Web Design, Online Marketing and Data Analytics?

We enjoy sharing our knowledge, call us, we would be happy to chat about your online needs. Check out our “about us” to learn more about C@PSTONE Signature solutions, or review our frequently asked questions below, and give us a call at 336.638.1651, we’d love to help you with your digital needs.

The Internet for College Students

How the Internet is beneficial to College Students Living in an age of detachable laptops, wifi and the internet has made it extremely accessible to succeed in all of my studies as a first-year university student. Everyday life as a college student revolves around...

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Should you use Google Analytics?

Google Analytics is a free service that tracks and reports website traffic, user behavior and ecommerce transactions.  The effective use of tools such as Google Analytics gives insight into how visitors are using your website and can provide information to improve...

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What is E-commerce?

Electronic commerce - better known as e-commerce - is the term that is used to define the business that is conducted over the internet. E-commerce uses online tools such as e-mail, instant messaging, shopping carts, Web services, UDDI, FTP, and EDI, among others....

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What is a website domain name?

A website domain name associates a set of numbers that represent a computer or servers IP address with a user friendly, recognizable name.  Your internet browser translates the name to an IP address and than searches the world wide web for the appropriate website....

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What is a Long-Tail keyword?

Updated 1.22.18 Long Tail keywords are a set of words - usually three to four words - that are very specific to a topic, product or service.  Finding the correct Long Tail keywords that fit with a customers search can be very effective.   The more specific the Long...

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What is a “Keyword”?

UPDATED 1.22.18 A "Keyword" is a word or set of words used by Individuals as they search for content on the internet.  Using keywords in your page or content copy can improve the ranking of your online property and increase the chances of individuals finding your...

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What is data encryption?

Data encryption is the translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file, you must have access a password that enables you to decrypt it. Unencrypted data is called plain text ; encrypted...

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What is the Internet of Things?

"The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or...

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What is Search Engine Optimization?

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other...

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What are Online Security Certificates (HTTPS)?

Should you invest in an online security certificate? UPDATE (June 2018)_: As of 2018, Google is requiring any website that collects user information or takes payments to have a SSL security certificate in place to avoid having visitors receive a security warning...

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