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What is Inbound Marketing
What is Inbound Marketing? Think of Inbound Marketing as "pull" marketing! Traditional advertising is considered "push" marketing, visitors visit an ad and are "pushed" to a location by various incentives - sales, coupons, free shipping, etc.. Inbound...
The Internet for College Students
How the Internet is beneficial to College Students Living in an age of detachable laptops, wifi and the internet has made it extremely accessible to succeed in all of my studies as a first-year university student. Everyday life as a college student revolves around...
The Write Stuff – You have to entertain
"You don't do things because everybody will see them. You do things because the Right people will see them" John Ridley, Oscar-winning screenwriter
What is a Block Chain?
(Updated 3.12.18) What is Blockchain Technology Blockchain technology is a system of linked blocks that make up a connected chain of data that can be updated by multiple parties. The chain cannot be altered or deleted making it almost impossible to hack or corrupt....
What is a Landing Page?
Educate Visitors, Drive Conversions; Use a Great Landing Page! A landing page is a website page designed to motivate conversions. It is typically used in conjunction with a promotion or an ad that directs visitors to your website. The visitor is informed and educated...
What business directory should I list my business on?
Expand your brand reach, list your business in the top 20 online business directories. Most business owners work to get their brands listed on Google - which is great, it is the premier search engine - but don't consider adding their brands to online listing's such...
IOS. What is it?
iOS is an operating system for mobile devices ,such as smartphones and tablets, developed by Apple. It is custom built and exclusive to Apple's iPhone, iPad, and iPod lines of products. It debuted in 2007 as the operating system for the first iPhone.
Content is King!
Content is King! (updated 2.26.17) "Content is King, Content is God!" - Gary Vaynerchuk Defining Context The technical definition of context is the circumstances and facts that surround a situation. When it comes to content, context is the way you're publishing,...
Why should you clear your website cache?
What is cache? In the World Wide Web, cache is a location, or locations, where web pages or other elements are stored in memory so they can be retrieved quickly. The cache can prevent website updates from loading properly,cause sign in issues or other memory related...
What is the difference between CRM and ERP?
CRM = Customer Relationship Management is the management of the entire customer interaction the company has with its customers. It's a business strategy that helps you to better understand your customer, retain customers, provide excellent customer service, win new...
Web based apps versus Native apps
The benefit of web based apps: • Single solution available across all browsers and phone operating systems •. Centralized solutions •. Real time updates that are not dependent on app stores or mobile operating systems •. Faster software and app updates Native apps...
Can Google search text content on a photograph?
Always take the time to name your images with relevant titles that describe the photo and the content in the photo. Google cannot search unlayered image files (Jpegs, PNG and Tiff's) but it will spider meta data, image descriptions and image file names. Use media...
Should you use Google Analytics?
Google Analytics is a free service that tracks and reports website traffic, user behavior and ecommerce transactions. The effective use of tools such as Google Analytics gives insight into how visitors are using your website and can provide information to improve...
What is E-commerce?
Electronic commerce - better known as e-commerce - is the term that is used to define the business that is conducted over the internet. E-commerce uses online tools such as e-mail, instant messaging, shopping carts, Web services, UDDI, FTP, and EDI, among others....
What is a website domain name?
A website domain name associates a set of numbers that represent a computer or servers IP address with a user friendly, recognizable name. Your internet browser translates the name to an IP address and than searches the world wide web for the appropriate website....
What is a Long-Tail keyword?
Updated 1.22.18 Long Tail keywords are a set of words - usually three to four words - that are very specific to a topic, product or service. Finding the correct Long Tail keywords that fit with a customers search can be very effective. The more specific the Long...
What is a “Keyword”?
UPDATED 1.22.18 A "Keyword" is a word or set of words used by Individuals as they search for content on the internet. Using keywords in your page or content copy can improve the ranking of your online property and increase the chances of individuals finding your...
Should you use WordPress or HTML to build your website?
Wordpress is a content management system which allows users to update sites from a user friendly interface, giving even the novice user the ability to manage their websites. With over 26% of all websites built on the Wordpress the reach and power of the platform is...
What is Marketing Automation?
According to HubSpot, "marketing automation refers to the software that automates marketing actions. Marketing departments must automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks...
What is data encryption?
Data encryption is the translation of data into a secret code. Encryption is the most effective way to achieve data security. To read an encrypted file, you must have access a password that enables you to decrypt it. Unencrypted data is called plain text ; encrypted...
What is the Internet of Things?
"The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or...
What is Search Engine Optimization?
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other...
Should I invest my Marketing dollars in Mobile Marketing?
Investigate, strategize and build a plan and budget for mobile - now! If you do not have funds for Mobile Marketing, move it from other areas of your budget - now! 2016 Thanksgiving day sales on mobile device jumped 58.6% over last year (TechCrunch). Walmart has...
Who are the Digital change agents you should follow?
There are many great companies and individuals doing absolutely fantastic work as online change agents. Look for players that help provide fun, positive and educating content that will grow your knowledge base and help you become more valuable to you clients. Here are...
What are Online Security Certificates (HTTPS)?
Should you invest in an online security certificate? A common question when developing a new website or updating a current one is: "Should I install a security certificate - the "https" designation in the URL address - for my website? The answer varies based on the...
What criteria is being used by Search Engines to rank websites?
What criteria is being used by search engines to rank websites? While no one outside of Google knows for sure what criteria is being used to improve organic search rankings, it is widely believed the most important factors are: Good, relevant content. Develop content...
What is Responsive Web Design?
What is Responsive Web Design? Responsive web design is about using CSS and HTML to resize, hide, shrink, enlarge or move the content to make it look good on any screen size.