Expand your brand reach, list your business in the top 20 online business directories. Most business owners work to get their brands listed on Google – which is great, it is the premier search engine – but don’t consider adding their brands to online listing’s such as YP, Yelp, Foursquare, The Business Journals, etc.
Don’t be left out, help your customers find you. Yelp is not just for bars, Mapquest is not just for maps and listings in the Business Journals can help with potential PR opportunities in addition to business listings. Include all of your contact information, phone number, address, website address and an email address that is checked frequently – nothing worse than getting a consumer to respond to one of your listings and than never get back to them.