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C@PSTONE Signature Solutions is constantly learning and developing our base of web development and digital marketing knowledge. The more educated the C@PSTONE team can become, the better we can help our customers with their online needs. In addition to building our base of knowledge, we want to pass along our learnings to our clients and others interested in the benefits of a strong online presence.
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Is technology advancing the benefits of healthcare for consumers? The answer to this question varies widely, but technology has led to several practical benefits for consumers. Here are a few: Expand the reach of healthcare to rural area and less developed...read more
Educate Visitors, Drive Conversions; Use a Great Landing Page! A landing page is a website page designed to motivate conversions. It is typically used in conjunction with a promotion or an ad that directs visitors to your website. The visitor is informed and educated...read more
Content is King! (updated 2.26.17) "Content is King, Content is God!" - Gary Vaynerchuk Defining Context The technical definition of context is the circumstances and facts that surround a situation. When it comes to content, context is the way you're publishing,...read more
3 Elements of great Online Content What makes great online marketing content? We believe three key elements are vital to get your digital marketing content noticed. 1). Authenticity: The content reinforces the authors expertise and passions for their work. Good...read more
Productivity Traits for Success Just finished a great article, “Secrets of the Most Productive People,” by Benjamin Svetky in the December 2016 issue of my favorite magazine “Fast Company.” The author interviewed well-known leaders such as Kevin Hart (comedian),...read more
Why didn’t we think of this? New holiday promotional idea. Single’s day promotions held on 11/11 (November 11) in China claim to have driven Alibaba’s one-day e-commerce sales to a record setting $17,700,000,000*. Yes, that is correct, “billion” not million. “Singles’...read more
Clean up your online presence for digital success this Fall Summer is over, vacations are past history and it is time to finish the year strong as you pursue your goals. To get off to a good start this fall, be proactive and clean up your online presence....read more
Love the Apple Magic Mouse!! Bye, Bye Batteries! Environmentally Refreshing... Nice smooth, clean surface that is ergonomically pleasing and incredibly easy to use. One, two and three finger swiping make traversing and updating your content a breeze. Several...read more
It’s time for a new website. You have done the research and learned that one of the trends (some would argue it’s a fad) in website design is the “One Page” website. The big question, “Is the one page website right for your needs?” Let’s review the differences...read more
Four Steps for improving Online Success Are you achieving online success? To ensure your objectives are being met, follow these four steps to measure, analyze and revise your digital marketing strategies and improve your online success. 1) MEASURE: Use Google and...read more
Social Media and Mobile Marketing Four questions about your “Mobile” presence. Do online visitors use mobile devices to view your Social Media properties? Are you optimizing your content for a Mobile Social Media experience? Is advertising via Mobile ads right for...read more