What is a Long-Tail keyword?

What is a Long Tail keyword? Long Tail keywords are a set of words – usually three to four words – that are very specific to a topic, product or service.  Finding the correct Long Tail keywords that fit with a customers search can be very effective.   The...

What is a “Keyword”?

A “Keyword” is a word or set of words used by Individuals as they search for content on the internet.  Using keywords in your page or content copy can improve the ranking of your online property and increase the chances of individuals finding your website...

What is Marketing Automation?

According to HubSpot, “marketing automation refers to the software that automates marketing actions. Marketing departments must automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these...